the interesting work lives in the spaces between what exists and what should. we build toward the should.
look closer
every product starts as a gap someone else ignored. we spend time in those gaps until they reveal what's missing.
get it right
considered software. interfaces that feel inevitable. the kind of detail you only notice when it's absent.
move first
the distance between idea and product should be short and deliberate. we build forward, not in circles.
building something oddly new
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